Employer branding shouldn't be a collection of corporate platitudes, stock photography and smiling people in meeting rooms.

It should tell a compelling story about why someone would choose to work for your client, and give them a reason to believe it.

With extensive experience in employer branding and recruitment advertising, I help agencies turn employer propositions into distinctive creative ideas that connect with the right people.

From the first strategic thought to the finished campaign, I can help you develop work that stands out in crowded talent markets.

What I can help with

• Employer brand and EVP creative development.

• Recruitment campaign concepts and creative platforms.

• Careers-site concepts and digital storytelling.

• Social-first recruitment campaigns.

• Campaign messaging, art direction and visual identity.

• Creative presentations, pitch work and campaign toolkits.

Whether you need an extra senior creative on a pitch or someone to take an employer brand from proposition to campaign, I can slot into your team and help make it happen.

A great film starts long before anyone picks up a camera.

I help agencies turn briefs into compelling film concepts, developing the storyboards, visual approach and creative direction before production begins.

From employer brand films and recruitment campaigns to brand stories, social video and content series, I'll help you find an idea that deserves to be made, and give your production team a clear creative vision to bring it to life.

From first thought to shoot-ready

• Creative concepts and campaign ideas.

• Scripts, narratives and story development.

• Storyboards and visual treatments.

• Moodboards, references and proposed shot lists.

• Creative presentations for clients.

• Location, casting and voice-over selection.

• Production briefing and creative oversight.

Need someone to develop the concept? No problem. Need a creative partner to stay involved through production and post-production? I can do that too.

The brief is signed off. The budget is agreed. The photographer or production company is booked.

Now comes the important bit: making sure the original idea survives contact with reality.

I provide experienced creative direction and art direction for photography and film productions, helping agencies translate concepts into images and films that look right, feel right and do the job they're supposed to do.

I'll help establish the visual direction, brief the crew or team, plan the shoot and keep everything on track creatively, from pre-production through to final delivery.

I can get involved in

• Creative treatments and moodboards.

• Photographer, director and production company briefing.

• Casting, locations, styling and visual references.

• Shot lists and storyboard development.

• On-set art direction and creative decision-making.

• Image selection, edit reviews and post-production direction.

• Deliverables and cutdowns for digital and social channels.

I work collaboratively with your team and production partners, protecting the creative idea while making practical decisions that keep the job moving.

AI can generate a thousand ideas based on a prompt. But knowing which idea actually works is another matter entirely.

I combine creative direction, conceptual thinking and AI-assisted visual exploration to help agencies develop ideas, test possibilities and bring early-stage concepts to life.

Use it to explore a campaign idea and get client buy-in before committing to a shoot. Visualise an ambitious idea, experiment with art direction or find a way into a brief that is proving difficult.

Where I can help

• AI-assisted campaign ideation and visual exploration.

• Concept imagery and moodboards.

• Storyboard and film treatment visualisation.

• Pitch visuals and creative prototypes.

• Exploring different art directions and campaign worlds.

• Practical AI workflows for creative teams.

This isn't about replacing the creative process with a prompt. It's about using the right tools, guided by experienced creative judgement, to make the process more exploratory and the thinking more tangible. And of course, not wasting valuable time and resources.

We've all been there.

The brief is vague. The first round of ideas isn't landing. The client is getting awkward. Everyone has an opinion, but nobody has found the idea.

That's where I come in.

Working with your existing team, I'll get under the skin of the challenge, ask the awkward questions, challenge the obvious answers and help your team find a more interesting way forward.

It's a focused burst of senior creative thinking designed to get a project moving again, without adding another permanent person to the payroll.

Depending on the brief, we could deliver

• A clearer, more focused creative brief.

• Fresh campaign territories and concepts.

• Alternative creative directions.

• Visual references and rough executions.

• A stronger pitch narrative.

• A recommended route and practical next steps.

Bring me the problem, the deadline and whatever you've got so far. I'll bring an open mind, a bit of creative mischief and a determination to make the work better.

A great website starts with the right questions, not a blank artboard.

Whether you're building something new or giving an existing site a rethink, I'll bring the right people together to uncover what the website needs to achieve, who it's for and what will make it work harder.

Through a focused, collaborative workshop, we'll get under the skin of the business, understand user needs, challenge assumptions and agree what's vital to the website's success.

The result? A clear direction and a solid foundation for UX design, user journeys and wireframe development.

WHAT WE'LL COVER

• Business Objectives
  What does the website need to achieve, and how will we measure success?

• Audience & User Needs
  Who are we designing for, what do they need, and what are they trying to do?

• User Journeys
  How should people navigate the site to find information and complete key tasks?

• Content & Functionality
  What content, features and functionality are essential — and what can wait?

• Site Structure & Navigation
  How should information be organised to make the experience intuitive?

• Priorities & Pain Points
  What's working, what's not, and where are the biggest opportunities to improve?

• Success Criteria
  What does a successful website experience look like for both the business and its users?

YOU'LL TAKE AWAY

• A shared understanding of the website's purpose and priorities.

• Defined audiences, user needs and key user journeys.

• An agreed list of essential content and functionality.

• Initial recommendations for site structure and navigation.

• A prioritised set of requirements to guide design decisions.

• A clear brief for the next stage: UX design, information architecture and wireframes.

What you’ll walk away with: The strategic foundations before moving into design, helping you focus on the things that matter most to the business and the end user.

Available as a facilitated half-day or full-day workshop, tailored to your project.

Sometimes your team just needs a little extra help. Maybe the pitch list is growing, deadlines are looming or you need an experienced creative to jump into a project and help out.

That's where I come in.

I'm available to work alongside your team as a freelance Creative Director or Senior Art Director, bringing fresh thinking, practical experience and a collaborative approach to whatever needs doing.

HOW I CAN HELP

• Creative Direction
  Developing ideas, guiding creative teams and making sure the work hits the brief.

• Art Direction & Design
  Rolling up my sleeves and getting stuck into the creative, from initial concepts to finished artwork.

• Pitch Support
  Helping develop concepts, sharpen presentations and create work that gives you the edge.

• Campaign Development
  Turning briefs into ideas, then bringing those ideas to life across digital, social, print and beyond.

• Photography & Film
  Developing treatments, briefing production teams and providing creative direction on shoots.

• Creative Team Support
  Mentoring designers, reviewing work and giving your team an experienced sounding board.

• Overflow & Deadlines
  Extra creative capacity when the workload gets heavy and the deadlines get tight.

Whether you need me for a day, a few weeks or regular support each month, I can slot into your team, work with your processes and help you deliver great work without the commitment of another permanent hire.

No big egos. No lengthy onboarding. Just an experienced creative who gets stuck in.

Got too much on your plate? Then just share it.